Eduqas resources and activities
Full revision pack
Use the above resources and the class notes to create a written analysis about Zoella and wider issues in online media. This should cover the following :
Text : " Zoella "
This should include her blog, youtube accounts and any other channels.
Technical codes, content , purpose and how income is generated ( if relevant)
How does Zoella produce income ?
Representation
gender, age and other elements such as class or ethnicity
Use of stereotypes and performativity
Audience
What is Zoella's audience ? Are they passive consumers or part of an active online community ? Have they changed over the years ?
How producers construct target , attract , maintain and interact with their audiences
Industry
The impact on technological changes ( i.e internet ) on production, regulation , profit , advertising, maintaining or controlling an online identity, interacting with and maintaining your audience.
Related theories :
Hall : Stereotypes
Gauntlett : Identity
Gerbner : cultivation theory
Jenkins : Fandom
Sharkey : end of audience
Baudrillard : hyper reality and simulacra
Livingstone and Lund : regulation
Hesmondhalgh : cultural industries
Barthes : Semiotics
Levi-Strauss : Structuralism
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